CorpComms Magazine

Gordon Brown likes chocolate biscuits. No shame in that, I hear you say, but the prime minister actually took 24 hours to admit that he likes 'anything with a bit of chocolate'. Indeed, he was asked no fewer than 12 times in an online chat on Mumsnet to name his favourite biscuit, and proved to be a right jammie dodger as he constantly evaded the cookie clan. It took him 24 hours to crumble under the pressure, unlike David Cameron who immediately stated his preference for oatcakes when he hobnobbed with the mummy interrogators. (Nick Clegg prefers Rich Tea if they are dunked and HobNobs if they are not; no wonder, he's a Liberal Democrat.)

Brown's prevarication reminds me of the time in 'West Wing' when President Bartlett's personal aide Charlie casually tells journalists that the great man is not partial to green beans. An innocuous comment, he thought, until it emerges that Oregon, where Bartlett has a slim majority, is a leading green bean producer. A day of headaches for the communications department ensued as they sought to calm the voters in Oregon.

So perhaps MadameDefarge, a member of Mumsnet, was onto something when she mused: 'Maybe he needs to consult with his advisers on what would be the most vote-winning biscuit to admit to liking?' If so, fig roll producers step up to the plate...next year's election might be in your hands.

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