CorpComms Magazine

Darlington, which is known as the birthplace of the railways, has embarked on an innovative experiment to market itself and create a feeling of excitement around the town.

The County Durham town has launched Darlington Experiment 2.0 to create an online community that conveys a sense of what it is like to live and work in the area. Those participating in the project have been called 'Dxting'.

Launched by Darlington Partnership, a network of businesses and individuals within the town, the Experiment will encourage people to use mobile phones, cameras or video to film and photograph events and activities and to post them on the website, known as the Darlington Experiment's Tube Train.

John Orchard, director of Marchday, which owns a local business park, told the Northern Echo, that 'people are really excited about this new community based social media project'.

He added: 'The Darlington Experiment could be seen as a rekindling of the creative spirit of Darlington which gave birth to the railways.'

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