CorpComms Magazine

Just over half of American bosses (51 per cent) fear that social media could be detrimental to employee productivity, while 49 per cent believe it could hurt corporate reputations, according to a new survey.

But the study by Minneapolis based advertising agency Russell Herder and legal experts Ethos Business Law also revealed that 81 per cent of senior management, human resources and marketing executives believe social media can enhance relationships with customers while 81 per cent believe it can build brand reputations.

Indeed, 69 per cent believe social media can be used in recruitment while 64 per cent perceive it as a customer service tool and 46 per cent think it can be used to bolster staff morale.

Four out of ten companies who do not use social media as part of the corporate strategy claim they are concerned about security issues while 37 per cent fear it will impact productivity. But 51 per cent admit their lack of usage is due to a lack of knowledge.

The most popular social media sites are Facebook (80 per cent), Twitter (66 per cent), YouTube (55 per cent), LinkedIn (49 per cent) and blogs (43 per cent).

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