by Helen Dunne on 25/06/2009 08:24:00 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet
NLA extends licensing agreement

Helen Dunne is the editor of CorpComms Magazine, follow her tweets here @CorpCommsMag

A new business-to-business clippings database for newspaper websites is being launched by the Newspaper Licensing Agency (NLA) in January.
At the same time, the NLA will extend its licensing remit to cover both local and national newspapers' websites with the exception of the Financial Times and News International titles.
The new service, eClips web, will offer a feed of newspapers' online content direct to cuttings aggregators and press cuttings agencies.
David Pugh, managing director of the NLA, said: 'It is vital to have comprehensive monitoring coverage of newspapers' websites - and vital that the publishers are properly rewarded for their work.'
From September, web aggregators that charge clients for a service will require a NLA licence. Press cuttings agencies that 'scrape' content themselves or buy services from aggregators will also be licensed and charged, while clients that receive and forward links from these aggregators within their organisations will also require a licence.
Mr Pugh added: 'The incremental charges for web cuttings will be low and manageable. I stress this is not about individuals sharing links - we think that's great for newspapers and promotes their websites and readership. What we are doing is making sure that that newspapers are rewarded fairly for professional use of their web content by businesses.'
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