Heathrow gets new brand
by Helen Dunne on 25/06/2009 08:06:00 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet
A new slogan for airport
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Helen Dunne is the editor of CorpComms Magazine, follow her tweets here @CorpCommsMag
A new brand identity is to be unveiled for Heathrow Airport, Britain's busiest airport, by parent BAA as it prepares for the sale of Gatwick and Stansted.
The airport will now be branded Heathrow, rather than BAA, and carry the strapline 'Making every journey better'.
The move follows the ruling by the Competition Commission that BAA sell Gatwick, Stansted and either Edinburgh or Glasgow airports. As a result, BAA will no longer be used as a consumer brand.
An advertising campaign to launch the branding kicks off this week, with posters at the airport and on digital screens on the London Underground.
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