The tenth annual CorpComms Awards takes place at The Troxy
Laura Stanley is editorial assistant for CorpComms Magazine.
National Farmers’ Union (NFU) won the Grand Prix at the tenth annual CorpComms Awards 2015, after the judges commended it for its overall work in changing public opinion.
Nearly 70 per cent of the British public questioned in NFU’s annual survey had a favourable or very favourable view of UK farmers, whilst three quarters believed it to be beneficial to the environment, both numbers increasing since 2013.
Its videos, which tell the story of farming, from the beginnings of a roast dinner to its environmental credentials, were viewed more than 450,000 times on Facebook and 150,000 times on YouTube within the course of a year.
NFU also won best Digital led-campaign for Back British Dairy Farming, with the judges saying it had ‘clear objectives and a clear target audience. With a very small budget, this achieved great results.’
Ketchum London took home the Gold prize for Agency of the decade, a one-off award to coincide with the awards’ tenth anniversary, whilst Blue Rubicon and design agency Luminous won silver and bronze respectively.
Blue Rubicon’s winning streak continued in the night, as its clients Facebook picked up two awards for The Conversational Election, a campaign which saw Facebook become the leading referrer of voter registrations on Voter Registration Day. Sport England, who also work closely with Blue Rubicon, took home Best consumer campaign for its widely reported fitness campaign, This Girl Can.
Other winners included Wolverhampton Wanderers Football Club, who won Best use of video with agency drp, Experian, who picked up Best CSR programme for its Social Innovation initiative and GSK who won the Editor’s Award for its response to the Ebola crisis.
Historic Royal Palaces picked up a second Editor’s Award for its iconic World War I centenary commemorations, The Tower of London Remembers, and was also awarded Best in-house team in the not-for-profit or public sector category. Fashion retailer N Brown Group won Best in-house team for a private sector organisation.
The awards, which were attended by more than 600 people, were judged by a panel of in-house, agency and industry experts.