The sixth annual DigiAwards takes place at Bloomsbury Ballroom
Laura Stanley is editorial assistant for CorpComms Magazine.
Blue Rubicon won Best Digital Team at the 2015 DigiAwards, after judges commended them for their innovative approach to communications, describing them as an ‘impressive’ and ‘very visible team in the marketplace’.
The digital team’s recent award-winning initiatives include introducing ‘Digital Buddies’ to their Blue Rubicon colleagues, in order to upskill their digital expertise, and creating a new custom-built multi-room space, the first in Europe to install Mezzanine, an immersive screen that enables users to display, manipulate and interact with digital media using wireless wands.
Blue Rubicon beat three other nominees - Mediaworks Creative Search Agency, Ketchum and Bite - to take home the trophy.
Hope&Glory PR were also big winners on the night, taking home two awards, including Most innovative use of Instagram, for their work with smartphone company HTC on #phonies, and Most innovative use of Twitter with Virgin Trains for #Traindeer. #phonies used the selfie craze to demonstrate the benefits of owning a HTC smartphone and its in-built camera, whilst #Traindeer turned two primary school girls’ drawing into reality by creating the eponymous Traindeer – a train dressed up as a reindeer.
Both campaigns were also awarded two Highly Commended certificates each, #phonies for its use of user-generated content, #Traindeer for its innovative use of Facebook and both were commended for Best digital-led campaign.
Cow PR emerged triumphant in the Best digital-led campaign category, for their work with Hide My Ass!, a virtual private network (VPN) that allows users to browse the Internet anonymously, access any online site and to avoid hackers. Hide My Ass! publicised issues of censorship by demonstrating what a censored internet might look like by prohibiting pictures of cats. They also released merchandise in the form of cat-scratching posts, which took the shape of world leaders Vladimir Putin and Kim Jong-Un, both known for their control of the Internet. Images of these went viral.
No stranger to the viral trend, Lidl and agency Cubaka won Best use of humour, after gaining a nine per cent share of the supermarket industry’s voice on social media, a larger share than that of their competitors who stand taller in the marketplace. Their reactive tweets, in particular, were praised by the judges, after they knocked a fifth off the price of a One Direction Easter egg, following the departure of band member Zayn Malik.
Other award winners included Telefonica UK, for their use of digital media in customer services, and Nationwide Building Society for Most innovative use of Facebook.
Further details of award winners can be viewed here.