Helen Dunne is the editor of CorpComms Magazine, follow her tweets here @CorpCommsMag
Pestaurant, Rentokil Initial’s pop-up restaurant that challenged passers-by in 11 countries to try an array of pest-related food, was crowned the Grand Prix winner in this year’s CorpComms Awards.
The ongoing initiative, which also picked up the trophy for the Best Live Event – External and received a Highly Commended citation for Best International Campaign, was viewed by the judges as truly innovative and creative.
Pestaurant has increased brand awareness for Rentokil Initial, which worked with agency Brands2Life on the campaign, in each of the countries that participated this year, and has had a demonstrable impact on sales for the pest control company.
Bayer Animal Health picked up two trophies for its work with agencies markettiers4dc and Pegasus to highlight the issue of lungworm in dogs, and promote its preventative treatment Advocate. The trio picked up Best Media Relations for Slime Watch, that showed how snails carry lungworm, and Best Use of Broadcast for Houndwaves Radio, a 24 hour event.
Sainsbury’s also picked up two trophies on the night, winning Best Live Event – Internal for its annual staff conference, with drp, and also Best Use of Video, with agency MSLGroup, for ‘Little Stories, Big Difference’, an online campaign featuring staff highlighting the supermarket’s values credentials.
The London Fire Brigade picked up the Best Use of Digital Media for how it has made social media integral to its communications, using Twitter and Facebook to tell stories, offer advice and reach new audiences.
The Big Bang Experiments, an initiative to promote The Big Bang Young Scientists and Engineers Fair 2014, produced by agency Hope&Glory, picked up the trophy for Best Communications by a Not-for-Profit Organisation, as well as two Highly Commended citations. McDonald’s UK picked up the Best Communications by a Private Sector Organisation trophy for its Serving the UK initiative, which also picked up two highly commended certificates.
Best In-house Team awards went to Nationwide Building Society, which picked up the trophy for private sector organisations, and Action for Children, which received the not-for-profit trophy. Guto Harri, director of communications and corporate affairs at News UK, was named Communications Professional of the Year on the night, which also saw the Editor’s Award being presented to Transport for London, for its ongoing work to improve communications with the capital city’s commuters.
Further details of award winners can be viewed here.
The awards, which were attended by more than 600 people, were judged by a panel of in-house, agency and industry experts.