Meantime Brewing's Hops in a Box campaign, created by agency Hope&Glory, has been awarded the DigiAwards Grand Prix
Emily is editorial assistant for CorpComms Magazine
Meantime Brewing has been awarded the Grand Prix at this year’s CorpComms DigiAwards for its Hops in a Box campaign, created by agency Hope&Glory.
The Greenwich-based craft brewery picked up four trophies on the night, including Best Use of Microblogging, Best Use of Social Networking and Best Evaluation of a Digital Campaign. It was also awarded two highly commended certificates.
The campaign, which was described as ‘truly innovative’ by the judges, started off as a challenge to create and drive original and on-brand conversation about Meantime and bring to life the craft approach of beer making.
Mobile phone operator O2 picked up the Best Integrated Campaign award for its Be More Dog campaign, in association with agency VCCP, as well as Best Use of Digital in Customer Service, for its innovative #TweetServe initiative, created by IMImobile.
Weber Shandwick picked up the Best Digital Campaign trophy on behalf of client Novartis, for its Set Your Sights campaign. Blue Rubicon picked up the Best Digital Team, while both Tesco and University of Nottingham picked up highly commended certificates for their digital work.
Insurance group Aviva received the trophy for the Best Corporate Social Media Account, while agency Manifest London picked up the second Monsterati Trophy.
The trophies were presented at the fifth Monster Digerati Party by forensic mind reader Colin Cloud, who has recently signed a television deal with NBC Universal. More than 300 guests attended the interactive awards event on Thursday night, which trended on Twitter in London.
Helen Dunne, editor and publisher of CorpComms Magazine, said: ‘We were overwhelmed by the quality of entries this year. It was also interesting to see the change in the composition of entrants, with more in-house teams entering than ever before, reflecting the importance companies now afford social and digital media.
‘The Monster Digerati Party was our biggest yet, and the feedback from guests has been absolutely phenomenal. We know it’s their favourite event in the digital calendar. Roll on next year!’