Tesco is aiming to collect five million meals during what it hopes will be the country's biggest ever food collection this weekend
Emily is editorial assistant for CorpComms Magazine
Tesco is aiming to collect five million meals this weekend to give to families in need.
The supermarket is gearing up its customers and colleagues as it launches what it hopes will be the country’s biggest ever food collection.
It is an ambitious target, particularly after research by Censuswide revealed that people are less generous in the summer months. Just seven per cent of those surveyed said they are at their most charitable over the summer, while 45 per cent are the most generous around Christmas time.
But more than half of parents are worried about paying household bills this summer, and one in four have had to borrow to make ends meet.
The Neighbourhood Food Collection will be hosted in all Tesco stores across the UK tomorrow until Saturday.
The retailer will add a further 30 per cent of total donations at the end of the collection.
Chris Bush, managing director at Tesco UK, said: ‘So far our Neighbourhood Food Collections have seen more than ten million meals donated to help people in need, and I’d like to thank all our customers, colleagues and volunteers for their help in reaching that incredible total.
‘It will be a real challenge to beat our existing record of 4.3 million meals donated in one collection, but I’ve been knocked out by the generosity our customers and colleagues have in the past, so I’m confident we can do it.’