Study finds social media is increasing in importance for CCOs
Florence is editorial assistant for CorpComms Magazine
Three in four chief communications officers (CCOs) are now hiring more digital and social media staff than ever before, according to a study.
And nine in ten believe that social media will increase in importance more than any other communications discipline.
The Rising CCO V, conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick, found that two thirds of external communications still focuses on traditional media, while one third focuses on social media.
The study also found that the disciplines of communications and marketing are growing closer. The number of CCOs with responsibility for marketing has increased by 35 per cent since 2012.
George Jamison, leader of Spencer Stuart’s Corporate Communications business, said: ‘Corporate communications is in a constant state of evolution as the growth of social communications continues to change the landscape. Our research shows that CCOs are working hard to equip themselves with the right tools and people to help them effectively navigate this world of change and stay socially-fluent.’