CorpComms Magazine

When the proverbial hits the fan it is human nature to want to batten down the hatches and wait until the fallout has cleared. Our job and biggest challenge this year is to educate our clients to do the absolute opposite.

It's worrying to observe how many high street brands - particularly trusted financial services brands - have reacted to this Great Recession. Rather than take the initiative and demonstrate leadership in testing times, they've retreated. Sure, the economic meltdown has created a Rubik's cube of uncertainty where each day new predictions - typically of yet more doom and gloom - are blazed across the media flaming further panic. But so much of what is happening around us is to do with confidence. And we need to help business and organisational leaders put a stake in the ground to support their customers and help to rally confidence to bring a quicker and less painful resolution to this fine mess we're in.

For me, this isn't an option. If you care about your employees, your customers and your stakeholders, it's a must. Organisations should now be fully engaged in proactive corporate communications campaigns with more vim and vigour than before September 2008. For those of us old enough to have been around in the early 90s, the last recession taught us that if you trade up your communications activity in trying times you're far more likely to survive and prosper in the short, medium and long term. 3 Monkeys is running workshops with our corporate clients to allow boards to realise not just the opportunity but the necessity of this.

So, colleagues, let's stick together, united behind the message that this is the year when Fortes fortuna adiuvat. 

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