The Swiss-based company hope to source more coffee from smallholder farmers by the end of 2013
Emily is editorial assistant for CorpComms Magazine
Nespresso is to source 10,000 tonnes of coffee directly from smallholder farmers in Ethiopia and Kenya by 2020, up from 5,000 tonnes currently, as part of its latest sustainability initiative.
The Swiss-based coffee machine maker also unveiled several new initiatives, such as welfare provisions and retirement planning, to support the economic and environmental sustainability of coffee-farming communities in Africa and Latin America.
The moves mark the tenth anniversary of Nespresso's AAA Sustainable Quality Program, created in association with the Rainforest Alliance, which pays farmers premiums of around 30 and 40 per cent above the market price for coffee.
Last year Nespresso sourced almost 70 per cent of its coffee supply from more than 52,000 farmers that are part of its sustainability initiative. This year it hopes to increase that percentage to 80 per cent.
It is also widening the programme to include more farmers, including those in Ethiopia and Kenya, and plans to revive coffee production in South Sudan, where it will work with non-governmental organisation TechnoServe, and benefit thousands of smallholder farmers.
Hollywood actor George Clooney, who stars in Nespresso's advertisements, is to join the company's newly formed sustainability advisory board, alongside Harriet Lamb, chief executive of Fairtrade International, and Tensie Whelan, president of the Rainforest Alliance.