New campaign draws on the retailer's alien family's appeal
Helen Dunne is the editor of CorpComms Magazine, follow her tweets here @CorpCommsMag
Argos has launched a Twitter campaign to name the latest addition to the alien family featured in its television adverts, and is now asking followers to vote on the top three suggestions - Blue, Jessie and Phizzy.
In an advertisement first aired on Monday, the family of four - mum, dad, Astrid and Rufus - found out that they were expecting a new addition. Followers of @ArgosAliens were asked to vote on a name using the hashtag #nameourbaby.
The winning name will be unveiled in a second advertisement that airs on Saturday.
Among the early suggestions were 'Nick Littlepen, because that's what everyone does at Argos' , 'Collection Point B', 'Jason as in Jason and the Argos-nauts' and 'Luna'.