58 per cent have no plan for how to use social media in an emergency
Six in ten companies in North America have no plan for using social media in an emergency, according to a survey carried out by communications provider Everbridge.
The researchers asked more than 400 organisations, including a variety of public and private sector organisations, to see how emergency and crisis communications planners incorporated social media into their communications strategy.
Respondents were asked questions such as, whether they included social media such as Facebook and Twitter in their emergency communications strategy, whether they plan to do so (also why or why not), and how social media fits in with their other tools.
'It's increasingly important that organisations recognise that lacking a social media strategy during a crisis is a strategy in and of itself, albeit not a good one. The public increasingly expects organisations to use social media both as an inbound and outbound form of communication,' said Imad Mouline, chief strategy officer at Everbridge.
'If your organisation isn't using social media both to communicate and monitor information during incidents, you risk missing out on important situational intelligence that could be critical to your operations and the safety of your employees and key constituents.'