The world's largest AIDS ribbon will be displayed at Anfield next Saturday
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The world's largest AIDS ribbon will be laid out on the Anfield pitch during the Liverpool FC versus Southampton match next Saturday in a bid to raise awareness for World AIDS Day 2012 and Standard Chartered's 'Living with HIV' programme.
The programme was launched by Standard Chartered in 1999 and currently provides educational resources and tools to communities affected by the disease.
The 49 metre long ribbon will be rolled out across the pitch by staff from Standard Chartered and the HIV/AIDS charity AVERT.
Liverpool's first team squad also showed their support for World AIDS Day 2012 by creating an AIDS awareness ribbon at Melwood. The football team's involvement in the World AIDS Day activity will help to draw attention to the fact that in 2011 there were 939 people living with HIV in Merseyside, representing a 220 per cent increase over the course of the previous 10 years.
Mark Devadason, group head of sustainability and regions at Standard Chartered, said: 'Liverpool is scheduled to play Southampton on World AIDS Day making it the perfect opportunity to display the red ribbon and reinforce our commitment to the global fight against HIV.'
He added: 'Our thanks go out to both Liverpool and AVERT who have made this activity possible, and enabled us to show our solidarity with those living with HIV and commemorate those who have died from the illness.'