Overwhelming majority of recruiters scour social networks to hunt for employees
Editorial assistant on CorpComms Magazine
More than nine in ten recruiters will use social media to source new staff in 2012, according to social Web recruitment platform Jobvite's annual Social Recruiting Survey.
Nearly three in four employers have examined social media profiles and online CVs of potential employees in the past year, with 48 per cent indicating they always check a candidate's profile even if it is not provided
The company behind the research claims it is increasingly important for social networkers to self-regulate content in their online profiles.
Respondents of the study, which polled more than 1,000 human resources and recruitment professionals, admitted they look negatively on bad spelling, illegal exploits and profanity.
Nearly eight in ten recruiters noted that they do not like to see references to the use of illegal drugs on a candidate's profile, two thirds looked negatively at posts regarding a sexual nature, and almost half reacted negatively to posts regarding alcohol consumption.
More than half of the participants viewed poor grammar or spelling mistakes as bad practice, whereas profanity in posts and tweets amassed a 61 per cent negative reaction.
On the other hand, four in five respondents reacted positively to seeing memberships to professional organisations on social media profiles, and two in three like to see evidence of volunteering or donating to non-profits.
'The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,' said Dan Finnigan, president and chief executive of Jobvite.
LinkedIn continues to be the dominant recruiting network as it has been used by 93 per cent of respondents, yet Facebook and Twitter have seen major growth in the past year.
Two thirds of companies now recruit through Facebook, up 11 points from last year, and more than half use Twitter to find new talent.
More than seven in ten employers successfully hired a candidate through social media last year.