CorpComms Magazine

One in ten smartphone owners in America has used their mobile device to cancel a flight or a hotel room in the past three months, and two in ten have used theirs to check-in for a flight, according to a study by digital business analytics firm comScore.

Just 18 per cent have booked a flight using a smartphone over the same three month period but 26 per cent have checked air fares.

Almost three in ten smartphone users have used their device to look up a hotel address, while 23 per cent have researched local attractions and 22 per cent read a hotel review.

More than six in ten smartphone owners that accessed travel information were male, compared to 52 per cent of females. Almost 80 per cent of 'smartphone travellers' were aged between 18 and 44, compared to 63 per cent of the total smartphone audience.

Mark Donovan, senior vice president of mobile at comScore, said: 'The on-the-go convenience of smartphones has facilitated their emergence as an essential companion for travellers. Failure to develop a strong mobile presence could result in unsatisfied customers and lost opportunities to convert new audiences, leaving brands vulnerable to competitors who adapt more quickly to addressing consumers' shifting consumption habits.'

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