Scottish government's new efforts to change people's drinking behaviour
Emily writes for CorpComms Mag, follow her tweets here @EmilyAVNicholls
A new app that aims to change people's behaviour towards alcohol has been created as part of a new campaign by the Scottish government.
The 'Alcohol Behaviour Change' scheme that launches on Monday, is offering the 'drinking time machine' app as a free download for the first month. It demonstrates to users the effects that regular alcohol consumption has on the ageing process.
A Scottish Health Survey found that more than a third of women regularly exceed their recommended alcohol intake. The campaign is encouraging women to 'Drop a Glass Size' this year.
According to the Scottish government, short-term effects can include poor skin condition, brittle hair and nails, disrupted sleep patterns and poor mental health.
Nicola Sturgeon, cabinet secretary for health and wellbeing, said: 'With Scots drinking more than any other part of the UK, this campaign aims to encourage adults in Scotland, particularly women, to recognise how much they are actually drinking and to help them make small changes to the way they drink which can improve their health and well-being.'
Auriole Price, designer of the smartphone app, commented: 'The main aim of the app is to shock people into drinking just a little bit less.'