Larger universities struggle with social
by Clare Harrison on 06/02/2012 09:09:30 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet
LSE, Cambridge and Oxford lead while larger Russell Group universities lag
About the author:
Clare writes for CorpComms Mag, follow her tweets here @ClareJHarrison
Larger UK universities are struggling to master social media, according to an analysis conducted by the LSE (London School of Economics) Impacts blog team.
The analysis compared UK university size with recent research by Searchmetrics which produced a 'social media visibility' score for 20 Russell Group universities, looking across their presence on Facebook, Twitter, Linked-in and Google+ .
'The results suggest that larger universities are having more difficulty in getting their social media presence off the ground, while LSE, Cambridge and Oxford are well ahead in this field,' the LSE researchers say.
The University of Oxford has 400,000 likes and more than 20,000 people talking about it on Facebook compared to Cambridge, which has 130,000 likes and 3,000 people talking about the university. Oxford has around 11,000 full time students.
The LSE has nearly 40,000 likes and nearly 9,000 full time students.
share me: del.icio.us | digg | reddit | Tweet
CorpComms Jobs
Visit our jobs section to view or post job listings and to read helpful information on job hunting.
New jobs:
Or view all our jobs.
New jobs:
Or view all our jobs.