CorpComms Magazine

Various tea brands have got in on the act and are offering free giveaways to followers who retweet particular posts. Twinings (@TwiningsTeaUk) is offering a teapot to one lucky follower who retweets its message with the #savetheteapot hashtag. 

 

Tetley (@Tetley_teafolk) is offering up a 'Tea Folk tea cosy' to one person who tweets #savetheteapot and Typhoo (@Typhoo_tea) is offering up Typhoo goody bags to people who follow and retweet its message. 

 

High-street retailer Debenhams is also campaigning to save the teapot and has launched a 'Campaign for Civilised Tea Drinking' alongside its new 'non-spill' teapot. Alison Hill, head of home design at Debenhams, said: 'We don't want to see an essential element of British society disappear because of expediency.' 

 

According to the Tea Council, up to 165 million cups of tea are consumed every day in the UK. There was no data available on the number of pots of tea that are made on an annual basis.