UK brands test Twitter's brand pages

by Emily Nicholls on 02/02/2012 09:48:38 in CorpComms Online | share me: del.icio.us | digg | reddit |

Asda, Cadbury among others make their first foray into Twitter's new look

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Emily Nicholls

Emily writes for CorpComms Mag, follow her tweets here @EmilyAVNicholls

UK brands test Twitter's brand pages

A handful of UK brands including Asda and Cadbury are testing beta versions of Twitter's enhanced brand pages. 

Twitter announced its Facebook-style brand pages in December, which allow brands to customise their headers to make their logo and tagline stand out.
 
More than 20 US brands were involved in last year's launch including Coca-Cola, Disney, Nike and PepsiCo. 
 
The pages offer firms large header images that advertisers can use to give more prominence to their logo. Twitter says they can also be programmed to keep a particular tweet at the top of the timeline.
 
Twitter said brand pages would be available for partners who had already committed to spending at least $25,000 on its ad products, including promoted tweets and trends.

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