CorpComms Magazine

BP is running a new corporate advertising campaign to update Americans on the progress of its cleanup of the Gulf Coast of Mexico, following the Deepwater Horizon oil spill disaster of 2010.

The first advertisement in the 'Voices of the Gulf' series, is intended to be a sign of BP's 'ongoing commitment' to the affected region.  

The campaign debuted on 26 December, and is said to mark the impending completion of the cleanup operation. It follows on from BP's previous video ad campaign called 'Voices of BP'. 

The new video states BP set aside $20 billion (£12 billion) to fund economic recovery, and that it has established a $500 million (£300 million) research project so that independent scientists can study the Gulf's wildlife and environment for up to ten years. The video says that all beaches are now open again to the public.

Geoff Morrell, BP America's vice president of communications, said: 'We've made significant strides over the past year and believe it's a good time to provide a progress report to the nation. We are proud of the progress that has been made this year along the Gulf Coast but we know our work is not yet done. We are committed to seeing it through and providing updates to the public along the way.'

The new ad campaign that will be featured on social media platforms which include YouTube, Facebook and Twitter, can be viewed here.

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