CorpComms Magazine

What is Google+?

It's Google's social networking platform. Users create different 'circles' of acquaintances, be it a 'friends' circle, a 'family' circle or one for colleagues. They can post messages or start discussions within one or more circle, or choose to post something publicly for all to see.

As if we need another social network! When did it launch?

Google rolled it out for techie types to test out in beta form in June, and then opened it up to everyone in September.

Why so much chit chat about it recently?

Previously pages could only be created for individuals, but now organisations can hop on board. So far, big names like Pepsi and Burberry have taken advantage of the new service and created pages to engage with their fans.

Sounds like Facebook Pages... why do brands need this too?

Well it's true that many brands have already built successful profiles on Facebook. But Google+ has amassed 40 million users in a few short months, so it's not to be overlooked.

Forty million?! That's the entire population of Argentina!

Yes, and it took Facebook a number of years to get that far.

I've heard there's been quite a bit of backlash though...

Well, those in the know are saying Google+ is not really set up for organisations. For example, at the time of printing accounts could only be 'owned' or 'posted on' by one person, making it difficult for digital or customer service teams to share the responsibility.

Surely this will be rectified?

Yes, but some industry veterans think Google is playing catch up, launching it before it's fully ready. Ironically, one of Google's own employees ranted about Google+ when it came out, saying it couldn't compare to other platforms. He accidentally posted his comments publicly on Google+ itself... when he thought he was posting it to a private circle!

Oh dear, so brands need to watch out for pitfalls then...

Yes, but that's true of any social networking platform. The bottom line with any new shiny toy is that brands need to do their research, find out whether it's the right place to engage with their customers, and get an employee policy in place. May the Plus be with you!

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