CorpComms Magazine

Receive our free weekly e-bulletin

 
 
  • Welcome
  • Features
  • News and Views
  • Print Edition
  • Events
  • Awards
  • Conferences
  • Jobs
 
  • Home
  • News
  • Digi
  • In My View
  • Top 10 Tips
  • Profile
  • Take One Problem
  • Revision Notes
  • Statistically Speaking
  • Both Sides of the Coin
 

O2 spreads cheer with social media efforts

by Emily Nicholls on 14/12/2011 10:56:36 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

Company enlists Santa lookalike for festive campaign

About the author:

Emily Nicholls

Emily writes for CorpComms Mag, follow her tweets here @EmilyAVNicholls

O2 spreads cheer with social media efforts

A personal video message direct from Santa Claus himself has been received by CorpComms Magazine, thanks to mobile service provider O2's ambitious festive social media campaign.

Anyone with a Twitter account can send their Christmas messages to the O2 Santa via the company's @O2 handle using the #O2Santa hash tag, and a personal video message is then created for the user to share.

The initiative builds on the O2 Guru campaign whereby the mobile phone provider films personalised advice for customers tweeting about problems with their handsets.

After journalist Emily Nicholls tweeted: '@O2 Happy Christmas CorpComms girls, be good! #o2santa ', a festive video was created for the magazine. O2 alerted Nicholls that Santa Claus had filmed his message by tweeting: '@EmilyAVNicholls  a very happy Christmas to you! Your message from #o2santa  is ready and waiting for you: j.mp/rSeavG  Ho ho ho'.

O2 wrote on its YouTube channel: 'Because O2 knows that we can't all be with loved ones during the festive season, we thought we'd find a way to help spread some cheer this Christmas - all thanks to Santa, who has taken some time off to give us a hand with our mission.'

The company says the grotto will be in action until midday on 15 December and that it will try to deliver messages to anyone that tweets during that time.

All of the festive messages are available to view on YouTube, by typing 'A message from O2 Santa for @(recipient's name)' into the search box.

Click here to see the message created for CorpComms Magazine

share me: del.icio.us | digg | reddit | Tweet

CorpComms Jobs

Visit our jobs section to view or post job listings and to read helpful information on job hunting.
New jobs:

Internal communications role - financial services
PR Agency Account Executive Consumer Team
PR Agency Account Manager B2B
Internal Communications Senior Editor MMM1205-53
Account Director/SAD - Global healthcare comms
Account Dir./Sen. Account Director, Finac & Professional Serv Agency
Media Relations Assistant
Media Relations Manager (Ref: JAM1205-58)
Account Manager, Investor Communications LBW1112-44
PR Manager

Or view all our jobs.
 
copyright ©2012 s9 | Contact | Terms | site by sav