CorpComms Magazine

Google has topped a new report that ranks the top 50 brands by social media performance.

The report, by social media consultancy Sociagility, studied 50 of the most valuable global brands, and the influences that determine their social media performance.

Those behind Sociagility's ranking system say it considers five attributes including popularity, receptiveness, interaction, connection, and network reach and trust.

The results put Disney in second place and ranked Apple as third. The top ten also includes international coffee giant Starbucks, refreshment brands Coca-Cola and Pepsi and mobile phone manufacturer Nokia.

More than half of the bottom ten were either from the financial services or telecoms sector. Goldman Sachs, JP Morgan Chase, Berkshire Hathaway and Marlboro were the bottom four in the table.

Google dominates three of the four leading social platforms: Twitter, YouTube and the web. But Disney tops Facebook with more than 29.6 million fans, compared with Google's page that has fewer than 6,000.

share me: del.icio.us | digg | reddit | Tweet