CorpComms Magazine

Supporters of Manchester City Football Club will have their tweets projected onto giant screens either side of tomorrow's match against Norwich City.

The tweets will be displayed on screens in the stadium and in City Square before and after tomorrow's fixture as part of the pre match build up and post match entertainment.

The initiative follows on the back of another social media experiment at last week's Newcastle game when @LessonInPride and @viewfromablue tweeted their thoughts directly on to the big screens at City Square and the stadium. The new system will make this available to Manchester City fans everywhere.

All tweets containing the hashtag #blueview will be picked up and moderated by the MCFC webteam before being displayed on the screens.

'We now want our Twitter followers around the world to be part of the match day experience,' the club said.

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