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Strike forces Heathrow to delay Twitter campaign

by Emily Nicholls on 30/11/2011 09:37:59 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

'Tweet if you see Santa' campaign postponed in the midst of strike action

About the author:

Emily Nicholls

Emily writes for CorpComms Mag, follow her tweets here @EmilyAVNicholls

Strike forces Heathrow to delay Twitter campaign

Airport passengers may have been largely unaffected by today's strike action but children reading Tube adverts on their way to Heathrow Airport may be disappointed on arrival.

The ubiquitous adverts on the London Underground boast of extra travel comforts at the airport and invite would-be travellers to take part in its 'Tweet if you see Santa' campaign.

However, in the midst of widespread public sector strike action over pensions, BAA, which operates Heathrow Airport, has now postponed the campaign removing all electronic marketing about the campaign.

According to BAA's press office the campaign has been 'delayed due to the current industrial action'.

On a cheerier note Heathrow is still planning to hold other initiatives over the Christmas period. On 16 December story tellers will entertain passing travellers with lesser known yuletide tales such as: 'Father Christmas Needs A Wee' and 'Aliens Love Panta Claus'.

There will also be regular carol concerts throughout December from the Salvation Army band and Fairlawn Quartet Christmas Carols.

Father Christmas is still set to roam the Terminals in the lead up to Christmas, according to Heathrow Airport's website.

Heathrow is still encouraging passengers to share Christmas messages and pictures at the airport via the #HeathrowChristmas hashtag.

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