CorpComms Magazine

McDonald's USA has launched an official Spanish-language Twitter handle to engage with the growing number of Spanish tweeters living in America.

The new Twitter handle is @MeEncanta, which is the approximate Spanish translation of 'I'm lovin' it' - the famous McDonald's tagline.

The account provides followers with direct access to news about McDonald's menus, exclusive promotions and community events, all of which are presented in Spanish.

Cristina Alfaro, external communications manager for McDonald's USA, said: 'Hispanics are social by nature, and one of the most active social media users group. Launching our Spanish-language Twitter page was a natural step for McDonald's as we continue to build lasting relationships with our online consumers.'

McDonald's also has Twitter accounts in Swedish @McDse, Ukrainian @McDonaldsUA and Brazilian Portuguese @McDonalds_BR.

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