CorpComms Magazine

Receive our free weekly e-bulletin

 
 
  • Welcome
  • Features
  • News and Views
  • Print Edition
  • Events
  • Awards
  • Conferences
  • Jobs
 
  • Home
  • News
  • Digi
  • In My View
  • Top 10 Tips
  • Profile
  • Take One Problem
  • Revision Notes
  • Statistically Speaking
  • Both Sides of the Coin
 

Qantas crisis spawns bogus Twitter accounts

by Clare Harrison on 31/10/2011 10:39:13 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

Airline draws criticism for handling of strike action

About the author:

Clare Harrison

Clare writes for CorpComms Mag, follow her tweets here @ClareJHarrison

Qantas crisis spawns bogus Twitter accounts

The strike action that has dogged Australian airliner Qantas has led to the creation of several fake Twitter accounts.

Around 80,000 passengers were stranded after the airline grounded all its aircraft over the weekend in a bid to abate union strikes.

Qantas attracted criticism for providing inadequate information to passengers throughout the crisis. And conversations about Qantas dominated the microblogging site over the weekend with six out of the top ten trending issues in Australia relating to the dispute, according to an analysis conducted by Meltwater.

There were more than 41,000 mentions of the row on Saturday and more than 26,000 on Sunday.

Several new accounts have been created poking fun at Qantas and its chief executive, Alan Joyce, including @AlanJoyceCEO and @Qantas_VH_OQA, @Qantas_PIA and @SaveQantas, which says in its description: 'Qantas, our national carrier, is close to becoming an endangered species as a result of years of greed and bad management decisions..'

The fake account pertaining to the airline's chief executive, which was set up on Saturday, had attracted thousands of followers by the end of play on Monday (Australia time). A Facebook page with posting calls for Joyce to be 'locked out' was also set up and has attracted more than 5, 500 likes.

Steve Purvinas, federal secretary of the Australian Licensed Aircraft Engineers' Association, has also fallen victim to parody. Among the tweets from @Steve_ALAEA, was: 'A couple members of my union have been calling me up today saying they don't like this 'work all day' thing. Working on a new to strike' and 'right, time for this rabbit [sic] unionist to get some Zs. No A380 beds for us tonight, just some lost blankets atop a baggage cart.'

share me: del.icio.us | digg | reddit | Tweet

CorpComms Jobs

Visit our jobs section to view or post job listings and to read helpful information on job hunting.
New jobs:

PR Agency Account Executive Consumer Team
PR Agency Account Manager B2B
PR Agency Account Manager B2B (Ref: MEP1205-71)
Internal Communications Senior Editor MMM1205-53
Account Director/SAD - Global healthcare comms
Account Dir./Sen. Account Director, Finac & Professional Serv Agency
Media Relations Assistant
Media Relations Manager (Ref: JAM1205-58)
Account Manager, Investor Communications LBW1112-44
PR Manager

Or view all our jobs.
 
copyright ©2012 s9 | Contact | Terms | site by sav