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Tesco has launched a new Facebook app which allows customers to vote on which products they think should be reduced in price.

The Big Price Drop app is part of the supermarket's Big Price Drop scheme which was launched in September to help customers save money on more than 3,000 of the retailer's most popular items such as fruit and vegetables.

Users of the app will be able to choose five categories from a list of options for what they would most like to see reduced. Tesco customers will also be able to see what their Facebook friends have voted for, and compare their preferences with fellow Facebook users around the country.

The list of 24 options include categories such as shampoo and conditioner, canned soup, cooked meats, pet food and chocolate.

Users simply have to log on to the Tesco Facebook page and click on the Big Price Drop app.

Richard Brasher, UK chief executive of Tesco, said: 'The Big Price Drop is very popular with customers and millions are already voting with their feet. In these tough times we are lowering the inflation customers experience on their weekly shop by reducing prices on more than 3,000 products that families need to buy most. We are committed to doing all we can to help our customers and our new Facebook   application will enable them to tell us directly where they most value reduced prices.'

Following the launch of the Big Price Drop, Tesco has seen more than 45 million transactions where customers have bought from the lines included in the range. The scheme will cost the supermarket chain approximately £500 million.

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