Big chunky soup for big chunky men
by Emily Nicholls on 30/09/2011 10:34:37 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet
Heinz Big Soup joins forces with Rugby League
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Emily writes for CorpComms Mag, follow her tweets here @EmilyAVNicholls
Heinz Big Soup has joined forces with Rugby League, to become an official partner to Engage Super League and the 2011 Gillette Four Nations.
This is the first time that the chunky soup variety will have partnered with a sporting event. And the 'IT'S BIG, CHUNKY & TASTY!' motto is quite fitting for sportsmen who are known for being a bit on the stocky side.
The fans' village will provide the perfect spot for consumers to engage with the brand, as Heinz soup plans to feature its brand boldly at all of the Four Nations fixtures, which start on 29 October at Leigh Sports Village.
Matthew Cullum, marketing controller for Heinz soup, said: 'This is a great opportunity for Heinz Big Soup to make its sports debut.'
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