CorpComms Magazine

Females make up the majority of visitors to social networks and blogs and people aged 18 to 34 are the most active across all age groups, according to a new survey conducted by Nielsen Insights.

Men are more likely to log on to Linkedin and Wikia but women are more prolific Facebook users; around two thirds of visitors to Facebook are female.

Over twice as many people aged 55 and over visit social networking sites on their mobile phones as compared to last year. And close to 40 per cent of all social media users access social media content from their mobile phones.

Social networking apps are the third most-used among US smartphone owners and internet users over the age of 55 are driving the growth of social networking through use of mobile internet.

Although a larger number of women view online video on social networks and blogs, men are the heaviest online video users overall streaming more videos and watching them longer

Nearly three quarters of active online adult social network users shop online, 12 per cent more likely than the average adult internet user.

Tumblr is an emerging player in social media, nearly tripling its audience from a year ago.

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