CorpComms Magazine

Employee engagement remains too low at many organisations, according to a survey of internal communicators.

The survey forms the basis of a new report published by CIPR Inside, The Chartered Institute of Public Relations' specialist group for internal communications professionals.

Nine in ten (91 per cent) internal communications employees spend less than a quarter of their time on employee feedback or research, and eight in ten (81 per cent) admitted that they would like to spend more time on it.

Seven in ten (71 per cent) spend less than a quarter of their time on team communications, and the same group admit they would like to spend more time on it.

Almost a quarter (24 per cent) said that they think their board rates internal communications as important, yet 41 per cent said that they do not believe that their line managers rate internal communications very highly.

The research, carried out on behalf of CIPR Inside by PR Academy and über engagement, comes from phase one of a two-part study designed to explore the effectiveness of current internal communications practice.

Jane Wilson, chief executive of CIPR, said: 'This report should be required boardroom reading. Employees can drive innovation and enable organisations to build better reputations if they are appropriately and fully engaged by their management. Most organisations are increasingly aware of the value of reputation management, but are held back where they do not place greater emphasis on engaging employees.'

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