CorpComms Magazine

A new series of Quick Response (QR) codes are being used in the launch of @CreativeCardiff, a showcase for creative businesses in the Welsh capital city.

QR codes, which are similar to bar codes but designed to be read by smartphones, direct users straight to a specific website.

The large, coloured QR codes have been installed into the St David's centre in Cardiff. QR codes have also been attached to the water tower in Roald Dahl Plass, a public plaza in Cardiff Bay, and known as the home of science-fiction drama Torchwood.

QR codes are also being projected onto a wall of the Wales Millennium Centre, which is where @CreativeCardiff was launched yesterday.

Richard Thomas, managing director, Cardiff & Co, whose aim is to raise the city's profile, said: 'This is the first step. We are looking to build from modest beginnings, with support from the city-region's creative businesses and so far, the response has been fantastically positive.'

In another recent QR campaigns, QR codes are being used in parks encourage American children to trade indoor internet surfing for the great outdoors. 

And household food company Quaker Oats recently launched an in store scheme enabling consumers to scan codes on boxes of Quaker Chewy Granola Bars. On doing so, shoppers can watch a video message from pop star Nick Jonas, who encourages them to buy the product.

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