CorpComms Magazine

One in three shoppers receive more than 20 emails from retailers every week but 89 per cent admit that they do 'occasionally' click through to the relevant websites, according to media intelligence service Kantar Media.

The quarterly Online Shopper Intelligence Survey found that social media is starting to influence shoppers' decisions; almost one in four find Facebook 'influential or extremely influential' in their purchasing decisions, while more than a third find Twitter influential.

The survey found that the economic environment is impacting on buyers' decisions. More than seven in ten shoppers now wait for items to go on sale before they make a purchase, while 60 per cent will buy own label products if they are cheaper than the equivalent brand name products.

Coupons, coupon codes and daily deals are also a huge draw for consumers. One in five shoppers has used a coupon code on their most recent online purchase, while nearly 60 per cent claimed they would not have made it without using a code. One third of all shoppers claim they now use coupons in all purchases.

The survey also found that three quarters of online shoppers would be likely to buy more if the retailer dropped delivery charges while 41 per cent would be encouraged to make purchases if they knew their goods would arrive quickly. More than 60 per cent of those surveyed said that they actively avoided retailers that charged for deliveries.

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