CorpComms Magazine

More than three fifths (64 per cent) of iPhone users watch videos on their smartphones, according to a study by Alison Casey, head of global content at specialist research consulting company Futuresource.

Casey found that 32 per cent of users of other smartphone users on the market are viewing videos on their personal handsets.

The Living With Digital study revealed that 25 per cent of the UK population and one third of the American population own a smartphone. She predicts that 75 per cent of the population of UK and US will own a smartphone within three years.

A report by network firm Allot Communications last year, Global Mobile Broadband Traffic, found that video-sharing site YouTube is responsible for 17 per cent of total mobile data-traffic on mobile networks. And YouTube is responsible for 45 per cent of the total mobile video streaming traffic.

New research by Nielson revealed that video game apps are the most popular, with 64 per cent of smartphone users ranking them number one. Surprisingly, social networking apps were favoured by just 56 per cent.

The Futuresource study involved 2,500 respondents from the US, France, Germany and the UK.

share me: del.icio.us | digg | reddit | Tweet