CorpComms Magazine

LinkedIn is the most important social network, according to a new study by ROI Research for Performics, a technological solutions marketing and service.

The 'Impact of Social Media' report revealed that 59 per cent of social network users, ranked LinkedIn as more important to them than Facebook and Twitter.

Business-related social networking site LinkedIn has more than 100 million registered users, and receives more than 57.5 million unique visits from a global audience each month. The site is available in English, French, Italian, Romanian, Spanish, German, Portuguese, Russian and Turkish.

The research forms part of a collection of reports on the impact that social networking channels can have, and the opportunities they can provide for social networkers. LinkedIn in particular, because it offers users an easy way into the job market.

The study found that Facebook and Twitter are increasingly being used for personal use, and for consumer research into brands.

As the most popular social networking site, Facebook has more than 750 million active users. However, 59 per cent of the 3,000 social networkers studied said that the most valuable social networking site for them was LinkedIn as it is solely for professional purposes.

The report found that 58 per cent of the Twitter users in the study would be more likely to buy a product from a company that they 'follow', while 59 per cent would recommend a 'followed' company or product to a friend.

More than half  (53 per cent) of the social networkers in the study said that they use the social networks to share feedback about a specific product or brand with fellow networkers. And 52 per cent said that they valued any feedback on the sites as they are more likely to trust consumer opinions.

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