by Emily Nicholls on 15/04/2011 12:55:02 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet
The National Australia Bank uses Twitter to interact directly with customers during crisis

Emily writes for CorpComms Mag, follow her tweets here @EmilyAVNicholls

The National Australia Bank has used Twitter to apologise to unhappy customers who failed to receive their wages as expected.
A glitch in the bank's computer system meant that payments routinely processed on Thursdays failed, leaving some people without cash for the weekend.
The National Australia Bank (NAB) posted an update to their @NAB account which said: 'Some NAB customers' account balances may not be up-to-date this AM. We are investigating the issue & will update ASAP.'
But it also connected directly on Twitter with individual customers who vented their frustration on the networking site. This move is in complete contrast with British banks who, because of a law dating back to 1924, are not allowed to publicly identify individual account holders or even confirm they have a relationship with specific customers.
NAB's Twitter pages were flooded with complaints about the computer breakdown, which also affected customers at other banks, such as UBS and ANZ Bank.
Infuriated customer @crawlspace tweeted: 'Still money-free. Which is worrying, given how late in the day it's getting. @NAB, this is very distressing. #nab #failtastic.'
The customers of BankSA took some comfort from promises made by general manager Chris Ward that any late fees incurred during the period would be reimbursed.
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