CorpComms Magazine

A beer vendor at an American baseball stadium has taken an innovative approach to customer service by taking orders directly via Twitter and hand delivering drinks to fans at their seats.

Kevin Zelco, a vendor at Safeco Field, home to the Seattle Mariners, hopes the new venture will revolutionise his beer trade.

Zelco said: 'Since the beginning of beer vendors, we've been walking up and down the aisles seeing who wants a beer. I'm going to try to change that.'

The initiative, due to start tomorrow at the team's home opener game, has already attracted more than 800 baseball (and beer) fans to his @msbeervendor page.

Zelco, a special needs teacher by day and beer vendor by night, hopes that his plan will save time by allowing him to plan a more direct route to the thirsty troops.

With a seating capacity of more than 47,000, Zelco has had to limit his service to the bottom level of the ball park, so the remaining fans will have to muster the strength from within to make the journey to get a beer themselves.

His Twitter biography says it all: 'I deliver and hock beers up & down the aisles at Safeco. I will hand deliver to you if Tweet me your order! Tweet me your seat number & order.'

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