CorpComms Magazine

Nike plans to reveal information about the sustainability of all of its operations to the public via the Internet.

The world's leading sportswear manufacturer is seeking a 'fellow' in the open data field who will be able to provide this service, and allow data to be made more easily accessible to the public.

With an advertisement that aimed to attract an employee, Nike called on someone who had 'the skills, passion and know-how to use data and technology to solve problems standing between business-as-usual and a sustainable future.'

In 2010, Nike published a report emphasising the importance of sustainability in terms of working conditions within their factories. Apart from this, the company has not revealed what else it intends to make more sustainable.

Earlier this year, rival sportswear manufacturer Adidas revealed its plans to reduce its environmental footprint, and use 100 per cent sustainable cotton in all of its products by 2018.

It is not known whether Nike will choose to follow suit and use sustainable cotton is not yet known. However the company has already made significant steps in the right direction.

Nike demonstrated its dedication to sustainability with its 'Reuse-a-shoe' campaign, which takes used trainers and turns them into Nike Grind, which is a material used in sports courts and surfaces.

Nike also created greener football kits for the 2010 Fifa World Cup. The company's fabric suppliers tracked down used plastic bottles from landfill sites in Japan and Taiwan. The bottles were melted to produce a thread to be used in football jerseys.

This initiative prevented 254,000 kilograms of polyester waste from being piled into landfill sites.

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