CorpComms Magazine

What's the story?

Everyone's buzzing about how much the Efficient Consumer Response UK Sustainable Distribution initiative has done for the environment in the three years since it was launched.

Oh dear, not another environmental 'initiative'...

But this one's working: More than 124 million miles have been taken off British roads - that's equivalent to reducing the number of lorries on the roads by 2,000.

Ok, but are the big guns doing their bit?

Yes. More than 40 household names, including ASDA Stores, Compass Group, PepsiCo UK & Ireland and Tesco Stores are on board, trying to find ways to reduce their travel.

So, how are they doing it?

Well, they've been using double-decker vehicles or sharing lorries to do deliveries.

Sounds cosy!

It is! ECR is founded on the notion that companies can provide consumers with a faster, cheaper and more effective service if they work together with trading partners. It's all about removing unnecessary costs from the supply chain.

Works for me.

It works for the environment too. The Sustainable Distribution initiative has helped conserve 60 million litres of diesel fuel every year.

Brilliant! Who's great idea was it?

We can thank IGD, the international food and grocery market intelligence group, for getting the ball rolling. It believes companies can continue to reduce their carbon footprints, while remaining competitive.

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