by Helen Dunne on 23/03/2011 16:01:54 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet
Proceeds of Crime Act to pay towards Scottish football sponsorship

Helen Dunne is the editor of CorpComms Magazine, follow her tweets here @CorpCommsMag

A sponsorship programme with a difference has been unveiled after Scotland's first minister Alex Salmond said that money taken from the country's 'crooks and criminals' would be used to sponsor the 2011-2012 Scottish Football League flagship cup competition.
The £1 million sponsorship package from the Proceeds of Crime Act will be used to deliver increased opportunities in sports and physical activities for young people, and to help clubs work with local communities to address alcohol abuse, sectarianism, racism, domestic abuse and violence.
The championship will be renamed the Scottish Communities League Cup.
Salmond's announcement came just hours after Co-operative Insurance Group's sponsorship of the competition ended with a final at Hampden, which saw Rangers beating Celtic.
The Co-operative Insurance Group had sponsored the championship for 12 years, reportedly putting £15 million into Scottish football.
The Scottish government has invested funds worth more than £40 million recovered from criminals into local community projects over the past four years as part of a scheme called Cashback for Communities.
'During that time more than half a million young people have taken part in CashBack activities - who knows, Scotland's future football stars could well be unearthed as a result of this significant investment,' said Salmond.
Under the terms of the new sponsorship package, an explicit link between Scottish Football League clubs and activity undertaken in local communities will be created while clubs will explore the potential to open up their facilities and to help in the Active Schools programme.
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