CorpComms Magazine

Receive our free weekly e-bulletin

 
 
  • Welcome
  • Features
  • News and Views
  • Print Edition
  • Events
  • Awards
  • Conferences
  • Jobs
 
  • Home
  • News
  • Digi
  • In My View
  • Top 10 Tips
  • Profile
  • Take One Problem
  • Revision Notes
  • Statistically Speaking
  • Both Sides of the Coin
 

Facebook, Facebook on the wall

by Helen Dunne on 07/03/2011 09:00:00 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

Social networking can boost self-esteem

About the author:

Helen Dunne

Helen Dunne is the editor of CorpComms Magazine, follow her tweets here @CorpCommsMag

Facebook, Facebook on the wall

Facebook can boost the self-esteem of users as the social networking site allows them to project a positive image of themselves, according to a new study by researchers at Cornell University.

The study, which has just been published in the journal 'Cyberpsychology, Behavior and Social Networking', required 63 students to sit in front of their computers for three minutes.

Some students faced their personal Facebook page, which they were allowed to surf for three minutes, while others faced either a blank screen or a computer screen against which a mirror was propped.

Once the time had lapsed, the students had to fill in a questionnaire on self-esteem. While the control and mirror groups saw no rise in self-esteem, the Facebook candidates did. And those students who had made a change to their profile during the three minutes gave themselves the highest marks.

Jeffrey Hancock, associate professor of communication at Cornell University and one of the researchers conducting this study, said: 'Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves.

'We're not saying that it's a deceptive version of self, but it's a positive one. For many people, there's an automatic assumption that the Internet is bad. This is one of the first studies to show that there's a psychological benefit of Facebook.'

share me: del.icio.us | digg | reddit | Tweet

CorpComms Jobs

Visit our jobs section to view or post job listings and to read helpful information on job hunting.
New jobs:

Internal Communications Senior Editor MMM1205-53
Account Director/SAD - Global healthcare comms
Account Dir./Sen. Account Director, Finac & Professional Serv Agency
Media Relations Assistant
Media Relations Manager (Ref: JAM1205-58)
Account Manager, Investor Communications LBW1112-44
PR Manager
Director of Communications and Marketing
VP/Associate Vice President - (Director/Associate Director) OY1202-73
Director – Financial PR agency OY1110-56

Or view all our jobs.
 
copyright ©2012 s9 | Contact | Terms | site by sav