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Olympians should tread carefully

by Helen Dunne on 08/02/2011 15:47:00 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

Businesses may have to change their name under Olympic copyright law

About the author:

Helen Dunne

Helen Dunne is the editor of CorpComms Magazine, follow her tweets here @CorpCommsMag

Olympians should tread carefully

The manager of a greasy spoon café close to the Stratford Olympic Park may have to change its name from Café Olympic because it infringes the International Olympic Committee's strict copyright laws.

Newham Council, in which Stratford Olympic Park is located, is reportedly looking into the café's illegal use of the Olympic name.

Under the Olympic Symbol etc. (Protection) Act 1995, which was amended in 2006 after London won the right to host the Games in 2012, use of the Olympic name and symbols is strictly prohibited, along with certain protected words including Olympians, Olympiad, Games and 2012.

Words such as London, gold, silver, bronze and medals used in conjunction with Olympic or 2012 could also infringe the 2006 Act.

The owner of Café Olympic, Kamel Khichane, claimed in an interview with The Independent that Newham Council had only advised against use of the Olympic Rings.

Kirsten Gilbert, Partner at Marks & Clerk Solicitors, commented: 'Businesses such as Café Olympic and its neighbours the Olympic Café and Olympic Internet need to be aware of the potential illegality of their names. Newham Council, as the local council to the Olympic site, must do its best to educate local traders to ensure that they are aware of the trade mark protection surrounding the Games.

'The Olympic and Paralympic Games are a significant source of sponsorship revenue and the regulations brought in after London won the right to host the Games ensure the Olympic name, the five rings symbol and various LONDON 2012 logos can only be used by official sponsors.'

'The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has very wide ranging powers to ensure that no-one piggy-backs on the event to violate sponsors' rights. When assessing a potential infringement, LOCOG will be looking at whether a person or company is looking to create an impression of association so businesses will need to tread very carefully.'

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