CorpComms Magazine

Six out of ten people who regularly read sustainability reports claim that these publications positively influence their commitment and connection to an organisation, new research shows.

More than half use the reports as a basis for investment and purchasing decisions while 40 per cent claim that sustainability reports have a positive impact on their behaviour as a consumer.

The survey of 5,000 readers and writers of sustainability reports, conducted by Futerra Sustainability Communications, SustainAbility and KPMG, found that 97 per cent believe that these publications indicate a company is improving its performance on sustainability measures.

The survey also found that prospective employees will turn to a sustainability report to assist their decision on whether to join a company. 

Solitaire Townsend, founder of Futerra Sustainability, said: 'New readers in emerging markets are talking about what they read, and choosing employers, investments and purchases based on environmental, social and corporate governance (ESG) data.'

More than six out of ten companies (65 per cent) who write these reports said the top reason to write on sustainability processes is to improve internal processes.

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