CorpComms Magazine

In just 16 months since it started regularly updating its Facebook account, The Walt Disney Company has gained more than 100 million followers - or three times as many as the eponymous social networking site.

The milestone, which makes it the most popular company on Facebook, was achieved on Saturday evening - just days ahead of what would have been founder Walt Disney's 109th birthday.

The fans, more than 60 per cent of whom are based outside North America, are spread over 200 Facebook pages, ranging from A Bug's Life to Yzma. Seven out of ten Disney fans are women.

The world's largest media and entertainment conglomerate, achieved 60 million Facebook 'likes' in its first year, and now attracts about five million new fans every month. The fans have commented more than 1.5 million times and 'liked, shared or commented' on Disney's content more than six million times.

Last December, Facebook's chief operating officer joined the non-executive board of Walt Disney in a move that observers said would help the company improve its online and interactive offerings.

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