CorpComms Magazine

Thames Water, which is responsible for 20,000 miles of pipes, is asking customers to tweet when they spot a leak or a burst pipe.

Britain's largest water company has embraced the social media solution after the recent cold spat led to a more than doubling in the number of reported burst pipes from 75 per day to an average of 185.

Thames Water is asking customers to 'tweet a leak' giving the location of the problem and, if possible, a picture of the spillage.

Head of operational control Jerry White said: 'Our customers are our eyes and ears and we really need their help in the fight against leakage this winter. We have been communicating with customers via Twitter for some time now, and recognise that it's becoming a preferred route to contact us.

'So when you tweeters are out and about and spot a leak or a burst, please tweet it; pull out your smartphone and tell us what's happening and where, using the #tweetaleak hashtag, so that we can get on and fix it.'

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