CorpComms Magazine

Telegraph Media Group is rebranding online to consolidate its digital channels and make its website 'easier on the eye'.

The Telegraph will succeed Telegraph.co.uk as the paper's online masthead, maintaining the previous black gothic typeface. The style gives a nod to the more traditional titles of US online news counterparts such as The New York Times and The Washington Post. 

The site is restoring a more classic broadsheet format with dark borders and more lightweight serif headlines. Navigation will be colour coded but the tabs will lose their traditional Tory blue, to be superseded by black and white section headers.

A new segment is being introduced to exhibit the day's dramatic images and video, and Science, Health and Earth sections will be given greater prominence in a new block.

Changes will be introduced piecemeal and tweaked 'on the hoof' over the coming days.

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