CorpComms Magazine

All systems are go on NASA's social media campaign to highlight the launch of the Space Shuttle Discovery next week.

The US space agency has crafted a campaign to celebrate the scheduled launch of the shuttle on 1 November. Astronauts will be able to tweet direct from the ship and there will be a tweetup, a gathering of members of the micro-blogging community, to mark the momentous lift-off. 

The 11-day trip to deliver components to the International Space Station will be the final voyage of the shuttle, which was first flown in 1984, making it the oldest orbiter in service. 

NASA has engaged all social media cylinders, even forging a partnership with mobile networking application Foursquare last week allowing International Space Station Commander Doug Wheelock to 'check-in' from space. 

Fifty NASA Twitter followers will also be invited to the Johnson Space Centre in Houston on 9 November for a tour including mission control and astronaut training facilities.

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